It doesn’t seem like all that long ago since virtual reality in motoring was centered around the research and development laboratories of leading car manufacturers, but now it has evolved into something much more. VR is now widely used by dealerships, satellite motoring industries (e.g. tire companies) and even you, the everyday motorist.You might not have realized that it’s now eminently possible to test-drive a new car without needing to leave your home. It seems scarcely credible, but thanks to the proliferation of VR technology, it can indeed be done.
Through the use of an Oculus Rift headset, you can replicate a sensual experience of what it feels like to drive the latest vehicles, all from the comfort of home. This has a knock-on benefit for dealerships, too, as it frees up storage space on their premises and allows them to add more stock with ease if there was high demand for a certain model.
There are several cases of established car manufacturers putting VR to good use. Ford and Audi have both used VR to offer customers the opportunity to gain a sensual experience of their cars both inside and out, while Toyota launched the Teen Safety 365 campaign to simulate the experience of driving with multiple distractions to evaluate drivers’ attitudes to road safety.
Below you will see an infographic from Woodstock Motors which explores the topic of VR in motoring to provide a well-rounded overview of how it has spread across several stakeholders within the industry.
Check out the facts below, and let us know in the comments how VR fits into your everyday motoring life.