The Japanese manufacturer is showcasing the latest CX-5 SUV in four shopping centres in the UK, offering shoppers the chance to take a virtual reality (VR) test drive.
Apparently the whole Motoring Industry is jumping on the VR bandwagon. Now Mazda is joining VR-focused companies like Audi and Porsche, strengthening the unstoppable trend among car manufacturers to showcase their latest products in virtual reality.
Available on a first come first served basis and free to all, the new 2017 Mazda CX-5 is touring Great Britain, offering customers the chance to see the car in the metal and also experience the compact SUV through a virtual reality test drive. Visitors will be able to use VR goggles while sat inside the CX-5 and choose from a passenger’s or driver’s perspective as they take a virtual drive around Surrey’s Longcross test track. Longcross is the track used by many of the UK’s car manufacturers and magazines for testing.
Commenting on the all-new VR tour, Mazda UK Marketing Communications Manager, Kim Crawford said “with virtual reality our aim is to create a sense of oneness with the car through an immersive experience. You literally get a test drive experience on a track, whilst sat inside the all-new Mazda CX-5 without leaving the building. We hope this will bring prospective customers much closer to the vehicle itself, allowing them to appreciate the quality of both the interior and exterior of the car.”
The Mazda CX-5 is available from £23,695 in the UK, and is offered with a choice of one petrol and two diesel engines.
The CX-5 VR shopping centre tour will be at the following venues:
- Bullring, Birmingham: August 5-6
- Trafford Centre, Manchester: August 12-13
- Bluewater, Kent: August 19 -20
- Braehead, Glasgow: September 2-3