Mahindra Electric is the only carmaker offering all-electric cars in India, recently launched a Virtual Reality (VR) based drive experience for its e2oPlus small electric car.
Mahindra’s VR experience highlights the technical features of the e2oPlus car, and focuses on the key attributes of the small electric vehicle. The goal of this initiative is to innovatively communicate all the features packed into the e2oPlus through an immersive experience of the vehicle, at select Mahindra dealerships.
A YouTube video is also available that provides viewers with the entire VR experience from inside the car. Customers can also experience the VR drive with their own VR headsets by downloading the app from Play Store for Android and App Store for iOS devices.
Commenting on the occasion, Mahesh Babu, CEO Mahindra Electric, said, “As the pioneers of integrated and electric mobility solutions in India, it has always been our endeavour to make electric vehicles more accessible across geographies and segments. We believe that new ways of leveraging technology and digital mediums to reach out to our customers is already making waves and will transform the market. The launch of this Virtual Reality based drive experience for the e2oPlus is an important step for us on this journey. We are looking at this as an opportunity to deliver the electric mobility experience to a much wider audience while staying true to the technologically advanced nature of the product. Going forward, we intend to enhance this program even further, making it more immersive and experiential.”
The Mahindra VR driving experience can also be booked on the Mahindra e2oPlus’ official website.