Audi teams up with Disney to showcase new in-car VR experience at CES 2019


Audi teamed up with Disney’s gaming division to showcase a new in-car experience concept, Holoride, that uses virtual reality headsets to turn vehicles into moving theme parks. The Audi-developed Holoride uses a mixture of VR and autonomous driving technology to create virtual reality adventures that sync with the movement of the vehicle.

At CES, Disney created a demo for Holoride where the passenger wearing a VR headset feels like they’re racing through space, shooting at enemy ships. Until self-driving cars become more common and fully autonomous (earliest by 2021, based on Audi’s stated goals), Holoride will have to be used in the passenger seats, but the gameplay still matches up with the movements of the vehicle in order to avoid causing motion sickness.

In the video below, you’ll see a teenage girl sitting in the backseat of an Audi e-tron. She looks bored but only until she picks up the VR goggles lying next to her. Now her world changes completely. In the first scene she jumps into is a cartoonish world that follows what the actual Audi e-tron does in the real world. So as her family’s car stops at a stop sign, so too does the VR car.

After that, she switches to a Jurassic Park-like dino world, followed by the most exciting world of all, a new game developed in-joint with Marvel, called “Marvel’s Avengers: Rocket’s Rescue Run”, which may or may not spoil a plot point of the upcoming Avengers: Endgame. Here we see intergalactic ships in space and it looks pretty amazing.