Audi teamed up with Disney’s gaming division to showcase a new in-car experience concept, Holoride, that uses virtual reality headsets to turn vehicles into moving theme parks. The Audi-developed Holoride uses a mixture of VR and autonomous driving technology to create virtual reality adventures that sync with the movement of the vehicle.
It doesn’t seem like all that long ago since virtual reality in motoring was centered around the research and development laboratories of leading car manufacturers, but now it has evolved into something much more. VR is now widely used by dealerships, satellite motoring industries (e.g. tire companies) and even you, the everyday motorist.
Audi Norway have come up with a new way to attract customers by combining physical installation with virtual reality. The experience lets Audi customers to test-drive the new Audi Q5 on their own self-made track, designed in a special, real life sandbox.