At Gamescom 2017 Ford and Microsoft are bringing closer together the virtual world of gaming and the real world of car racing. Gamescom visitors will have the opportunity to compete through VR driving to win a real life track experience.
It doesn’t seem like all that long ago since virtual reality in motoring was centered around the research and development laboratories of leading car manufacturers, but now it has evolved into something much more. VR is now widely used by dealerships, satellite motoring industries (e.g. tire companies) and even you, the everyday motorist.
Car manufacturers are getting the latest trends right! Hyundai not just brought one of its autonomous IONIQ car to the 2017 Geneva Motor Show, but also let visitors of the show to take a glance into the future of driverless cars by wearing virtual reality glasses, while sitting in a simulator shaped like an IONIQ …
German carmaker Porsche is experimenting with VR as a new way to promote its luxury cars. The company shows off a beta version VR app at various auto shows, letting visitors “test drive” Porsche’s latest models.